Did you lose your Mo Jo? Whether you're a Band, Solo act or even a venue, Mo Jo can be lost! Let me clear things up a bit here. This morning I received an interesting and eye opening e-mail. The letter, in a nutshell basically says, “ Joe, I don't know what's going on but the interest in Original music within 100 miles of Philadelphia seems to be dwindling rapidly! Have any ideas to boost interest a draw?”
Then it hit me on the head like a Honda Sub-woofer. I.B.I.M.W., 100 miles north of Philadelphia is noticing the same trend! Could it be the weather? Or how about the Holidays? Maybe the $1 Busch Lights at Big Jockz Sports Bar is killing the Indie scene? Nope! It's way too easy to place blame than admitted fault. Lets think back -- remember that BIG SHOW you were going to play? Now remember this applies to both Band & Venue. Remember how you made fliers and told every single one of your friends to come to the show? Remember how you and your recruited friends posted fliers everywhere in town? How about all those MySpace bulletins with cool fliers and pretty graphics? Oh, is it getting clearer now? Whether you're a Band or Venue you can't ever get so popular that you simply don't need to market yourself as much as you used to. I'm guilty of this. And the thing the sucks is I do it time and time again. I get a few kick ass shows then I think I.B.I.M.W. is the next CBGBs. So then I get lazy and think if I book it they will come! That couldn't be further from the truth! Treat every show as it was your first. Too hard you think? Every time you fail to market / sell yourself you're going backwards in popularity. People have very short memories and if not reminded frequently, your shows will end up at DJ Suxz 80's Dance party. Bottom Line -- the Music Business is VERY VERY tough, there isn't time to sit on our behinds, well, not till we make that 4 million dollars at least!!!
Market yourself ALL the time!!
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